As a freelance consultant for household goods, Oliver Rokitta has been approached several times by his customers about the problem of rust on cutlery. His customers have repeatedly asked him how they can solve this problem. Not only is rust on cutlery very unsightly, it also causes a lot of work and hassle. Once the rust has stuck to cutlery, pots and pans, it is very difficult to remove.

Oliver Rokitta therefore asked himself the question: “ How can we prevent rust from settling on the dishes in the first place?”

He researched and went through various test phases until he found the optimal solution to the rust film problem. This enabled him to develop the ideal product to banish flash rust from the kitchen.

The name that says it all was quickly found: Rokitta's RUST-BE-GONE

Now all that was missing was an investor to finance Rokitta's RUST-BE-GONE with the to bring the necessary start-up capital and know-how into German households. He founds the Investor on the german version of shark tank in 2017 and the rest is history. Over 10 million RUST-BE-GONE units have been sold to date.